Spotify is fighting back against the threat of Apple Music by extending free trials of its Premium subscription to match its rival. Both companies want not only to bring in paid users, but also to keep those users coming back over the long term. Previously, Spotify offered a one-month free trial to tempt users to shell out for its Premium service. Now the company is doing its best to attract even more subscribers by upping the free trial period to three months. The offer is a permanent one, according to Spotify , and will be available worldwide.
On Thursday, Spotify began offering two new deals that should tempt free users to give the paid version a shot. Users in all markets other than Japan have until June 30th, to take advantage of these offers. While Apple Music has become the music streamer to beat in the United States, Spotify is still the undisputed king internationally. Even amidst the uncertainty of the novel coronavirus pandemic, Spotify met or exceeded all of its most important metrics, and expects to see continued growth in the second quarter. The one major area of concern for Spotify is ad-supported revenue, as advertising took a gigantic hit when the global economy came to a screeching halt earlier this year.
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Spotify is CNET's favorite music streaming service , and right now it's my favorite as well -- because they're giving it away. For a limited time, you can sign up to get three months of Spotify Premium absolutely free. This is offer is for current Spotify Free users or first-time Spotify Premium subscribers. Whichever way you go, at the start of month four you'll start getting billed at the regular rate, unless you cancel. That means you do indeed need to provide a credit card number, even if you're signing up for the free plan. Spotify has already been in the news lately with the introduction of Group Session, a new party-mode listening feature , and more parental-control options in the Spotify Kids app. Speaking of kids, it's high time you set yours down and explained how music used to work: "Back in my day, if we wanted to hear a song, we had to hope they played it on the radio.